29. 04. 2010 - Maria del Mar Cañellas de Balle Will Help Czech Airlines Improve its Route and Revenue Management

Prague, 29 April 2010

Ms. Maria del Mar Cañellas de Balle has temporarily joined the Czech Airlines management team. She has been active at the company since mid-April 2010. Her task for the upcoming months is to help Czech Airlines optimize its present route offering and set its business mechanisms such as to achieve higher profitability on individual routes (revenue management). Mar Cañellas de Balle will be also directing new department Route Controlling.

Maria del Mar Cañellas de Balle worked for the Spanish airline Spanair for many years – since 1988. During her professional career, she has gathered very valuable experience in the preparation and implementation of restructuring plans on all corporate levels. In 2006-2008, she was responsible for planning the Spanish airline’s expansion on strategic markets and the design of a business model that would bring the airline as high a profit as possible. She also participated in the drafting of its mid- and long-term strategies aimed at optimising the flight route network, such as to offer passengers maximally convenient connections while maintaining the highest possible profitability.

Maria del Mar Cañellas de Balle speaks Spanish and English.

Hana Hejsková
Communications Director
Czech Airlines Press Spokesperson