31. 8. 2006 - ČSA Helping Children Penetrate the World of the Media and the Internet

Prague, 31 August 2006

On 1 September, Czech Airlines and the Tereza Maxová Foundation will begin the second year of the charitable educational project entitled Under the Wings of ČSA, focused on teaching English to children from children’s homes.  While last year’s language instruction was centred on travelling, this year’s main subjects are the world of the media and the Internet.  Czech Airlines and the Tereza Maxová Foundation have set themselves the long-term goal of helping children, who are growing up outside of family environment, to improve their communication skills and increase their level of education, while motivating them to self-education.  The aim is to give these children a better chance to succeed in their personal and professional lives.

“Although our company is currently undergoing demanding changes and facing a great challenge, as regards its business policy, we remain aware of our social responsibilities.  The first year of the Under the Wings of ČSA project demonstrated the benefits we can provide.  A total of 70 children took part in the educational programme last year, and this year we would like to increase this number still further, and offer the programme to other selected children’s homes,” said Marie Macounová, ČSA Vice-president for Marketing and Product Development.

“As part of the English language instruction this year, children will learn how to search for and process information from various sources, and orient themselves in texts.  Above all, we want to show the children in our programme how they can avoid getting lost in a world truly saturated by information,” added the Project Coordinator, Martina Břeňová of the Tereza Maxová Foundation.

The regular instruction taking place in the children’s homes will be supplemented with motivational competitions and other special events for all the project participants.  In May, there will be a gala end-of-year event in Prague, where the children will demonstrate their knowledge and the progress they have made, and the organisers will award them course completion certificates.  The winners of the motivational competitions will be awarded interesting prizes, for example, language courses abroad and interesting excursions.

As a supplement to the project, a multifunctional information-based website will also be set up, which will form part of the instruction, and allow for the active participation of volunteers from among the ranks of ČSA employees and the general public.  After the success achieved last year, when ČSA employees sent the children postcards from all over the world, and even took part in the courses, this year the organisers especially want volunteers to enrich the already interesting programme.


Daniela Hupáková,
ČSA Spokesperson