24. 01. 2012 - The Czech Airlines Valentine’s Campaign with a Sweet Finish

Prague, 25th January 2012

St. Valentine’s Day has again inspired Czech Airlines to offer something special to its passengers. In its marketing campaign, which is accompanied by the slightly racy slogan “Make Love in Unusual Places”, the Airline is inviting them to visit some of Europe’s great cities. On top of that, it is offering very interesting ticket prices, the possibility of choosing travel dates between 14 February and 31 May 2012, and, for flights flown on St. Valentine’s Day, there is also a sweet treat on board Czech Airlines.

Czech Airlines launched its Valentine’s marketing campaign on 24 January 2012 on 24 markets, including the domestic one. Ticket prices in the Valentine’s offer start at a pleasant CZK 2,500. They will be available for sale at the special rate until at least 7 February 2012, for travel to Europe’s metropolises before the end of May. The destinations offered include Paris, Rome, Barcelona, Milan, and Amsterdam.

A mildly racy Czech Airlines campaign
The Valentine’s campaign, “Make Love in Unusual Places," is accompanied by slightly risqué thematically related visuals. From Tuesday 24th January, they will be encountered by the readers of printed periodicals and Internet portals as well as by the listeners of radio stations in Prague and Central Bohemia. Posters will be featured in the streets of Prague in the so-called city light panels. At the end of the campaign, and on St. Valentine's Day itself, Czech Airlines will also have a small surprise for its passengers, in the form of a sweet finish. Passengers in all classes, i.e., both Economy and Business, will receive a heart-shaped box of chocolates as a gift.

 


Hana Hejsková
Press Spokesperson
Czech Airlines